TJ’s Premium is the high-end brother to TJ Farms, a brand marketed and sold into independent grocery stores across the US and Mexico. I worked with a designer, photographer, and R&D partner to create TJ’s Premium, a brand sold in Costco, Sam’s Club, and BJ’s Warehouse, among others. In one year, the TJ’s Premium brand became the highest-selling line in a $25M business. Products included Potato Skins, Twice Baked Potatoes, and Potato Wedge items.
Leveraging the success we’d had in the big box stores, I was able to sell this product line to HEB, Meijer, WinCo, and other strategic accounts.